For franchise marketing
100 vehicles, one
consistent brand.
Surface gives franchise marketing teams a single source of truth for every wrap across every location. Templates HQ controls, variability franchisees can use, and an audit log that survives the next brand review.
Built for the system
The three things multi-location wraps break
Pain 01
Rolling out a wrap update across 100+ franchise vehicles is months of email, PDF proofs, and version chaos.
With Surface
HQ publishes one master template. Every franchisee starts from it. The rollout becomes a project, not a coordination disaster.
Pain 02
Franchisees swap colors, change the logo, and add their own type — and the brand drifts a little more every quarter.
With Surface
Locked templates with named editable zones. Franchisees customize what HQ allows — phone number, location, license — and nothing else.
Pain 03
When the brand audit lands, nobody can prove which truck shipped which version of the wrap.
With Surface
Every approval, edit, and production export is logged. Pull the audit trail by location, date, or template version in one click.
What you get
Three features that hold the brand together
Locked templates with controlled variability
HQ defines what franchisees can change and what stays put. Logo position is locked, phone number is editable. The brand survives 100 location-level edits.
Multi-location rollout
Push a template to every location at once. Track which franchisees have approved, customized, and shipped to print. See the rollout as a single project, not 100 of them.
Brand audit log
Every change to every wrap, captured. Filter by location, version, or approver. Export the trail when the audit team asks — and they will.
The workflow
From HQ template to audited rollout
01
HQ builds the master template
Brand team designs the wrap once. Lock the elements that should never move; mark the zones franchisees are allowed to edit.
02
Franchisee customization
Each location pulls the template into their project, edits the allowed zones, and submits for approval. Off-brand changes aren't possible.
03
HQ approval
Brand team reviews the customized wrap in 3D. Approve, request changes, or push back to the franchisee. Every action timestamped.
04
Printer handoff
Approved wraps export panel-ready production files routed to the franchisee's preferred installer or your national print partner.
05
Audit and report
The brand audit log captures every wrap shipped — by location, version, and approver. Pull a brand compliance report any time.
Working principle
Locked templates fail when franchisees can’t customize what they need to. Open templates fail when they can. The right system gives the brand team explicit control over what every franchisee can change — colors, contact info, regional taglines — and zero room outside those rails.
From the Surface team
Roll out your next refresh
in Surface.
Free trial. No credit card. Bring your master template and we’ll help you scope the rollout.
Reading list
More from the blog
Keep reading
For the franchise system
Blog
Brand consistency across 50+ franchise vehicles
A 2026 playbook for marketing leads coordinating wraps across a franchise system without losing the brand.
Coming soon
Use case
Multi-location delivery fleets
Format specs and template strategy for franchise delivery vehicles at scale.
Coming soon
Case study
Franchise rollouts on Surface
How marketing teams are pushing brand updates to every location without breaking the system.
Coming soon